Built for Musicians. Backed by Strategy. Inspired by Passion.
The founder of a one-of-a-kind digital service that helps artists get booked, build their brand, and grow their fanbase—all without drowning in tech overwhelm. With a background in music, engineering, and marketing, she blends artistry with automation to create tools that actually work for today’s independent performers.
What started as building tools for her own live performances quickly turned into a full-blown business—offering her systems and strategies to fellow musicians. Today, her work supports artists at every stage of the journey—from beginners learning their first songs to seasoned pros refining their brand and booking game. Through a mix of digital products, training, and done-for-you services, she covers everything from setlist-building to social media, and gig prep to marketing strategy.
Before building her platform, she spent years performing solo, gigging across the U.S., writing music for film, and even starring in a feature role where she wrote and performed original songs on set. Her firsthand experience as a working artist gives her a deep understanding of what musicians actually need to succeed—onstage and online.
Whether you're playing coffee shops or touring nationally, her mission is the same: to help you show up like a pro, get paid like one, and stay connected to the music that made you fall in love with this life in the first place.
After years of performing on stage, writing music, and connecting with audiences across the country, I realized something: so many incredible musicians were struggling to get heard—not because of talent, but because of the digital noise.
I’ve spent my life immersed in music—from choir and theater to fairs, festivals, and feature films. I've seen firsthand how hard it is to stand out, even when you’ve got the voice, the passion, and the performance chops. That’s why I started TheArtistAshley to help fellow musicians build their presence off-stage and online.
This isn’t just about websites or email lists. It’s about giving artists the tools to amplify their sound, share their stories, and grow a fanbase that sticks around without burning out trying to do it all themselves.
Whether you’re just starting or ready to scale, I built TheArtistAshley to be your digital sidekick. So you can focus on what matters most: the music.
Whether you need a custom website, smarter linktree, or a full email setup to promote your gigs—Ashley’s here to help you stand out online and get booked more often.
Copyright 2025. The Artist Ashley. All Rights Reserved.
Ashley Hensel
is the founder of a one-of-a-kind digital service that helps artists get booked, build their brand, and grow their fanbase—all without drowning in tech overwhelm. With a background in both music, engineering, and marketing, Ashley blends artistry with automation to create tools that actually work for today’s independent performers.
What started as creating tools for her own use during live performances, quickly turned into a full-blown business - offering her tools and strategies to other musicians. Today, Ashley’s work supports artists at every stage of the journey—from beginners learning their first songs to pros refining their brand and booking strategy. Through a mix of digital products, training, and done-for-you services, she covers everything from setlist-building to social media, and from gig prep to marketing strategy.
Before building her own platform, Ashley spent years performing solo, gigging across the U.S., writing music for film, and even starring in a feature role where she wrote and performed original songs on set. Her firsthand experience as a working artist gives her a deep understanding of what musicians actually need to succeed—onstage and online.
Whether you're playing coffee shops or touring nationally, Ashley’s mission is the same: to help you show up like a pro, get paid like one, and stay connected to the music that made you fall in love with this life in the first place
After years of performing on stage, writing music, and connecting with audiences across the country, I realized something: so many incredible musicians were struggling to get heard—not because of talent, but because of the digital noise.
I’ve spent my life immersed in music—from choir and theater to fairs, festivals, and feature films. I've seen firsthand how hard it is to stand out, even when you’ve got the voice, the passion, and the performance chops. That’s why I started TheArtistAshley to help fellow musicians build their presence off-stage and online.
This isn’t just about websites or email lists. It’s about giving artists the tools to amplify their sound, share their stories, and grow a fanbase that sticks around without burning out trying to do it all themselves.
Whether you’re just starting or ready to scale, I built TheArtistAshley to be your digital sidekick. So you can focus on what matters most: the music.
Whether you need a custom website, smarter linktree, or a full email setup to promote your gigs—Ashley’s here to help you stand out online and get booked more often.
Copyright 2025. The Artist Ashley. All Rights Reserved.