Ashley Hensel is the founder of a one-of-a-kind digital service that helps artists get booked, build their brand, and grow their fanbase—all without drowning in tech overwhelm. With a background in both music, engineering, and marketing, Ashley blends artistry with automation to create tools that actually work for today’s independent performers.

What started as creating tools for her own use during live performances, quickly turned into a full-blown business - offering her tools and strategies to other musicians. Today, Ashley’s work supports artists at every stage of the journey—from beginners learning their first songs to pros refining their brand and booking strategy. Through a mix of digital products, training, and done-for-you services, she covers everything from setlist-building to social media, and from gig prep to marketing strategy.

Before building her own platform, Ashley spent years performing solo, gigging across the U.S., writing music for film, and even starring in a feature role where she wrote and performed original songs on set. Her firsthand experience as a working artist gives her a deep understanding of what musicians actually need to succeed—onstage and online.

Whether you're playing coffee shops or touring nationally, Ashley’s mission is the same: to help you show up like a pro, get paid like one, and stay connected to the music that made you fall in love with this life in the first place.